It's unfortunate that it takes a pandemic to compel me to pivot my business in a direction I've always intended it to go from the outset. One arena of my business has been in dire need of remodeling but out of complacency and a lack of urgency I've neglected to do so. I've been content to play the business as usual game. Now that circumstances are changed as well as I, I'm discovering that business as usual would be fatal to my livelihood.
I'm discovering the groups of associates and business acquaintances with whom I've become involved over the years have a less influential position in the course I and my life's work are headed. In the past I've had a bond with this tribe of colleagues as our target customers were comparable therefore preserving a connection justified reasonable business sense even if the impact was minimal.
For years I've whittled my list of social media acquaintances (I'm hesitant to use the term "friends") to smaller and smaller proportions for the purpose of uncluttering my view of those with whom I held little in common. I don't feel a real obligation or desire to remain abreast of the trivial affairs of people in whom I have little involvement with and in turn they feel the same about me. Our common target customers have changed. My needs have changed. Our synergistic affiliation is no longer necessary if it ever really was. I've even come to discover that some of my relationships are actually harmful and continuing to pursue them, feigning interest, is a waste of my time and energy not unlike consuming harmful comfort food that although its nice is either useless or inimical.
Time to cut out the comfort food and find healthier solutions and I'm actually excited about it. Being somewhat of a minimalist I travel further and faster when not diverted by extras. I can focus more precisely on obtaining my objectives while serving those with whom I hold symbiotic exchanges.
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