So often in the world of the self-employed and advertising, people and companies claim to be "the best" at what they do. "I'm the best realtor", they say or "We're the best car dealership", "I'm the best insurance salesman" and on and on. It gives rise to the question of determining the meaning of "the best". If I have a leaking pipe and I need a plumber, can one plumber fix the leak "better" than another one can?
Most people in my environment will agree that when it comes to chicken, Chic-fil-a is most favored not because they have the best chicken necessarily but because they differentiate themselves not just in the chicken fast food industry but from every other fast food restaurant out there.
In light of this, what makes what I do preferable over all the others who do what I do? I think it's all in presentation and attention to detail. It means I have to stand out, do what others can't or are unwilling to do.
No matter how much effort you put to do your duties, there will be someone that still won't be satisfied.
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